Erik Panu

Advisor

Erik brings seasoned operational judgment to AZcare, with experience spanning early-stage startups through Fortune 100 enterprises. His background across company formation, enterprise software, and healthcare technology provides AZcare with practical guidance as the platform moves from early validation toward scalable execution.

At AZcare, Erik advises leadership on market strategy, product positioning, and early go-to-market decisions, helping the company identify where to focus, where to iterate, and where to avoid costly missteps. His experience navigating both product-market fit and product–no-fit allows AZcare to move faster with greater confidence.

Previously, Erik has held senior leadership roles across enterprise software organizations while also operating on the ground in health-tech startups, supporting fundraising, customer development, and commercialization efforts. This dual perspective enables him to bridge founder vision with market reality.

At AZcare, Erik serves as a strategic sounding board for leadership, helping guide the company through its earliest and most consequential decisions with clarity, discipline, and execution-focused insight.